Services

STRATEGY

BACK-END
The strategy is your brand’s source code. Like the back-end source code of a computer software,
your customers might not see it, feel it, understand it, but it would definitely work on your
customers’ subconscious to trigger action.

ANALYSIS

Singularity analysis, Market analysis, Budget and company outlooks analysis, KiBRAND classification

POSITIONING


Core point & purpose, Communities’ & targets, Essence and story

NEURO-STRATEGY


Brain / Message penetration (amygdala), Communities’ identification (cortex), Elasticity

FRAMEWORKING & GUIDELINES

Customer codes, Brand codes, 5SI Design Framework, Guidelines